Privacy notice

How I look after your information.

Last updated 8 October 2026.

Who I am

Back by Teatime is the trading name of Charlie Reed, a sole trader in Colchester, Essex. I'm responsible for the personal information described here. Contact me at charlie@backbyteatime.co.uk.

What I collect

  • Your name, contact details and messages when you get in touch.
  • Information about how your business works, which you share during a chat or Time Audit.
  • A recording of a Time Audit interview, only with your written consent.
  • Details needed to invoice you and keep business records.

How I use it, and why

  • To reply to your enquiry and arrange a chat (legitimate interests, and steps before a contract).
  • To carry out work you've asked for (contract).
  • To record and analyse a Time Audit interview (your consent, which you can withdraw).
  • To keep accounts and meet tax rules (legal obligation).

Who helps me

I use a small number of trusted providers, who only process information on my behalf:

  • Apple (iCloud Mail) for email.
  • Anthropic (Claude) to help analyse Time Audit notes and transcripts, with your consent. I remove details that aren't needed first.
  • Vercel to host this website.
  • Twilio for phone calls and text messages.

Some of these providers are based outside the UK. Where information leaves the UK, it's protected by the safeguards UK law requires. I never sell your information.

How long I keep it

  • Interview recordings: deleted within 30 days.
  • Enquiries that don't go further: deleted within 12 months.
  • Client and invoice records: kept for 6 years for tax purposes.

Cookies

This website doesn't use cookies or tracking. Its fonts and code are all stored on the site itself.

Your rights

You can ask for a copy of your information, ask me to correct or delete it, or object to how I use it. Email me and I'll respond within one month. If you're unhappy with how I handle your information, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.